Q: “Why is my home not selling fast in our neighborhood?”

neighborhood2Q: “Why is my home not selling fast in our neighborhood?”  PART #1

A: Priced Too High

Even if everything in your house is immaculate and located in a desirable neighborhood, you have to understand that a home not priced correctly in the current market stalls the entire transaction. Are you considering making improvements to your home? Consulting with a REALTOR® and doing a CMA (Comparative Market Analysis) before-and-after the renovations is a wise way to ensure you will net the most amount of money with the least amount of problems.

Along with staging, a selling price can “make or break” our first impression on prospects. Real Estate Agents understand the price of a home is often an emotional decision. For example, look at the graphic below.

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Balancing emotion and logic certainly plays an essential role in any decision-making process. (This happens to be one of the most important decisions of our lives as homeowners). Seeing the facts of a CMA report on paper produces more rational decisions about price options. Don’t let your emotions get the best of you! Find a knowledgeable, trustworthy agent to navigate you through these fundamental steps in home selling:

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  1. Find out how much your home is worth (CMA)
  2. Get the home prepped by cleaning, decluttering, and staging
  3. Professional photography
  4. Virtual tours
  5. Market your home
  6. Social Media promoting
  7. Open houses and private tours
  8. Find buyers
  9. Receive purchase offers and negotiate
  10. Open escrow and order title
  11. Schedule an appraisal
  12. Assist you at closing and beyond


Intransigent mindsets on home pricing without real estate industry experience may cause you several price reductions, lead to an expired listing, or sit 6+ months. (In other words, refuse to compromise a price with the current market value of our home). “Difficult owners” are going through several REALTORS® because of over-pricing. Keep in mind, all real estate agents must protect themselves from unrealistic expectations before signing a listing agreement contract. After all, a REALTOR® is investing their time and money in your home too.



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When selling a home, first impressions matter. Your house’s market debut is your first chance to attract a buyer and it’s important to get the pricing right. …Because of the way it’s priced, your home could be severely limited in searches via MLS, and you could miss out on a potential buyer!






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Your free CMA is ready when you are. Text “CMA” to: 701-425-6742

Happy Home Selling,

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Next Blog Q|A: Why is my home not selling fast in our neighborhood?  PART #2